rejectomorph (flying_blind) wrote,

Smells Like Trust

Scientific American: Hormone Elicits Trust in Humans
I find this fascinating, and a bit scary. It could prove helpful, but also seems like something that might easily be abused. I imagine salesmen wearing a cologne made with the stuff, or aerosols being spewed into rooms full of potential marks at those events where they peddle timeshares and the like. It's a brave new biochemical world. But who gets to run it?

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